Yifat Leder is a Change Communication and Media professional with Socio-Cultural and Persuasive Communication expertise for over 15 years. She holds a master’s degree in Media, Culture, and Society from Erasmus University and a Journalism Studies diploma from the Koteret Journalism Institute.

Currently, she teaches media & communication at Erasmus School of History, Culture, and Communication, providing change communication and key messages workshops for corporations across Europe.

Previously, Yifat advised the Israeli Covid-19 task force, assembled by the public diplomacy directorate of the Israeli Prime minister’s office, whereby she contributed insights based on the research of vaccine hesitancy discourse online. Founded and headed a Public Relations Agency, Tavit PR, which provided communication and marketing services to Israeli clientele, and received the Galatz Commander Award (Galei Zahal), which is an Israeli Broadcasting award for excellent media event coverage for the social-cultural project, namely ‘A tribe of brothers and sisters’ (‘Shevet Achim Ve’Achayot’). Yifat speaks English, Hebrew, Russian, and elementary Dutch and lives in The Netherlands.